Our Process
Each step we take in crafting our collections is driven by creating a mindful future for our children and their planet with a less is more approach.
DESIGN
We design our pieces to be classic, long lasting, and luxuriously soft, so that each garment can be loved over and over and effortlessly passed down.
Each piece from the collection is designed from our studio in Melbourne, Australia and meticulously thought out from design to wear. We take a minimalistic approach with our designs so each piece can be mixed, matched, layered and loved over and over. Our sizing allows for comfort of play and room to grow while remaining beautiful and stylish.
MATERIALS
We source only the highest of quality fabrics with the softest touch and safest of dyes.
Many of our garments are crafted from un dyed or un bleached fabrics making them free from any chemical processes. Where suitable our fabrics are brushed or stone washed to give the most comfortable and luxuriously soft feel to each piece while making snuggling your babies even more irresistible.
Each individual fabric, thread and trimming is made from only natural materials, giving you the peace of mind of low tox living in your home. Using these natural fibres ensures that when each piece has reached its end of life, it can simply biodegrade without leaving harmful waste or by-products.
SMALL BATCH PRODUCTION
Our garments are made with love, throughout our conscientious production process either from our Melbourne based studio or our ethically operated, international factories.
We are very hands on through each individual step, whether it is cutting, sewing and finishing ourselves in house or communicating with our factories local artisans daily through the manufacturing of each design.
Each collection is made in limited quantities to ensure these pieces have a loving home before any further garments are produced.
TRANSPARENCY
We pride ourselves on being completely transparent with all of our processes so that our customers know exactly what they are purchasing and where it has come from.
We are in constant talks with our manufacturers to ensure the ethicacy and values of the staff are kept to the highest standard. These communications have quickly turned into friendships, with mutual respect, empowerment and care for the well being of all involved in the making of your little ones clothes.
On each product page you will find information on the fabric content, garment care, garment sizing and country of manufacturer and any further questions will be happily answered via our email or contact us page.
PRICING
Small batch, hand crafted and ethically made garments do come at a higher cost than typical fast fashion.
We strive to ensure that all of the beautiful people involved in making your children’s sustainable clothes are strongly valued in what can be a very un fair world, while aiming to provide parents with accessible ethically made clothing.
In shopping for your children, we encourage you to purchase fewer items of quality and longevity over mass pieces of cheap and unethical fashion. We know that this is not always an option as children are expensive and washing piles are endless! However always remember each conscious choice you make, even if it is only one, can leave a positive impact on the world we are creating for our beautiful children.
We are sure you will fall in love with your mindful choices. Happy Shopping!